Our Beep restaurant partner, Sugar and I, posted a series of Instagram Guides to shine a spotlight on various product and brand updates such as new flavours of bombolonis and custom cakes that they’ve made.Ĭheck out Hootsuite for a step-by-step guide on how to create an Instagram Guide. If your restaurant is looking to organise your feed into different themes or food categories, this is the perfect feature for you! You can also include products and places in your guide as well.Įssentially, they’re like blog posts that can be accessed from one’s Instagram profile. Images via Instagram Guides are a feature that allows users to build listicles using their very own pre-published posts or posts taken from other public accounts. To find the best hashtags that’s most relevant to your restaurant, you can search for popular keywords using Google Search or take note of Instagram hashtags that are currently being used by your competitors in their top posts. We also recommend you use local hashtags such as #makanmakan or #cafemalaysia to drive local traffic to your posts. If there are certain hashtags that you must include without overwhelming your post caption, you have the option to post these hashtags in the comments section the post. Any more than that can actually decrease your post’s engagement and make it look spammy. Hootsuite recommends about five to nine hashtags per post. The answer to this is the effective use of hashtags. So how do you set yourself apart from your competitors and get more people to find out about your restaurant? Instagram is a massive platform that’s brimming with competition, especially for F&B businesses. This is to help inject more of your brand identity and personality and brand identity into your Stories. We recommend creating Instagram Stories templates on FREE design tools such as Canva before posting. If you have a special food offer coming up or you’re about to launch a new menu item, IG stories are the perfect vessel to generate a lot of buzz and interaction.Īvocadian MY does this very well by posting a series of Stories with stickers to create hype around their new promo codes. In comparison to feed posts, Stories allow its users to engage with their audience as freely as they want to by adding polls, quizzes and custom stickers. Images via & Stories are effective in putting your brand front-and-centre on your followers’ feeds without really having to worry about the right timing. Just make sure to keep your brand in mind when designing it! 3. Break up your grid into squares to form a whole imageįollowing any of these tips could help to spice up your profile feed.Create a checkerboard effect on your feed by alternating between two different types of photos, text fonts or colours.This is aligned with its brand colour and the colour of their tasty scones. Jipinhe Scones MY has a very cohesive feed colour palette as it incorporates its signature yellow colour into a majority of its posts. Commit to a colour palette and design your posts based on the combination of colours chosen.Here are some ideas to consider when designing your IG grid layout: When somebody visits your profile, you’d want them to feel at ease when scrolling through your feed. Images via yummy food photos on your feed is one thing, but having a cohesive-looking Instagram grid could make the user journey a more seamless and aesthetically-pleasing one. We can also gauge from their profile picture that their main core value centres around the idea of sharing ice cream with others. New visitors can easily determine that IDC sells ice-cream based on the information provided. Your profile picture also needs to be carefully selected to truly convey what your restaurant’s brand is all about.Īn example of a complete Instagram profile that is instantly recognisable is IDC’s Instagram profile. The next step is to optimise your Instagram profile to include all relevant details such as your username, category, website, bio and public business information. This will grant you access to advanced features, such as Instagram Insights, which will help you understand your audience better. Images via out, you need to make sure you’ve got a Business account set up and NOT a personal account. Connect with customers using IG stories.N ot to worry, though! We’ve compiled a comprehensive list of 9 Instagram marketing tips that can take your F&B business to the next level: Running a social media account for your business on Instagram can be quite overwhelming, especially if you’ve never done it before.
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